It’s not always 100% accurate so just make sure to double check the links for each service you include on your landing page. These smart link tools need a scan source to be able to pull all relevant data it needs to populate your smart link landing page. Stick to using a URL from Spotify or Apple Music unless the tool specifically requests something different.įor example, I searched “ Eligh Last House on the Block Apple Music” to get this link: You can also do a Google search of your artist name, song/album title and music platform. In most cases, what you’ll need in order to create a smart link with one of the following tools is a URL to your music from a music platform or service.įor example, here’s how you would get the URL on Spotify: My main focus is going to be on the value you get for free plans with each tool.
In this blog, I’m going to cover some of the best smart link options out there (free and paid), provide an overview of their features and share my thoughts on them. Some of these tools discussed below will allow you to create a smart link page for a Spotify pre-save campaign for an upcoming release as well. You can also leave this smart link in the YouTube or Facebook description of your music video so viewers can follow up on what platforms they can stream or download it.
This smart link is what you would use in your call to action to promote your new release in your social media posts, IG URL, newsletter, IG Stories, etc. In some cases, you may want to include other relevant links, song snippets and videos in your marketing efforts. This is where a smart link or music landing page comes in.Ī smart link directs the user to a web page that contains links to all the different places people can buy or listen to your new release.
For those who are more marketing savvy, you may know it as a landing or pivot page.Īlthough Spotify is the most popular paid streaming service, not everyone uses it and it’s not possible to link to all the different outlets your music is on when promoting it. When it comes to marketing your music online, a tool/service that every artist needs is a smart link for your music releases.
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